Социологические науки
The role of marketing in ensuring the competitiveness of institutions of social and cultural sphere
Sheverdyaeva E.V. 1
1. Krasnodar state institute of culture
Abstract:
The article discusses the features of marketing activities in organizations of the social and cultural sphere. The existing problems in the application of marketing technologies in cultural institutions are described. In addition, the role of the marketing mix in ensuring the competitiveness of organizations is described.
Keywords: marketing, competitiveness, social and cultural activity, social and cultural sphere, efficiency
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