Научная палитра
Электронный научный журнал

Социологические науки
Formation of a marketing complex of a concert and philharmonic institution as a factor of increasing the efficiency of its work
Levykinа V.V. 1

1. Krasnodar state institute of culture

Abstract:

The article reveals the essence of the marketing complex in the social and cultural sphere, justifies the importance of its introduction into the management system of concert and Philharmonic institutions. The marketing complex is explained as a tool that significantly affects the growth of positive effects of the concert and Philharmonic institution.

Keywords: social and cultural sphere, philharmonic concert agencies, marketing organizations of social and cultural sphere, management, marketing complex, entrepreneurship, competitiveness, efficiency, quality of life.

Сайт работает на RAE Editorial System