Социологические науки
Modern methods of PR-activity to create a positive image of a cultural institution
Podushko A.A. 1
1. Krasnodar state institute of culture
Abstract:
The article defines the organization´s image, considers its main characteristics, describes modern principles of building an effective image, and also specifies methods of PR-activity. Special attention is paid to building the internal image of the culture organization and the image of employees.
Keywords: image, PR-activity, cultural institution, promotion methods, competitiveness.
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