Междисциплинарные науки
Mobile application as a marketing communications tool
Kankina A.V., Azizyan M.D . 1
1. Krasnodar state institute of culture
Abstract:
The article is devoted to mobile applications in marketing activity. The article deals with the use of mobile applications in the complex of integrated marketing communications.
Keywords: internet, mobile application, marketing, web, digital-marketing.
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