Abstract:

In recent years music festivals around the world have become extremely popular, but in the Krasnodar region the frequency of closing festivals, including those on a global scale, is increasing. The article is devoted to the study of the main social and political and economic factors that contribute to curbing the development of music festival culture in the Krasnodar region. Based on the analysis of the problems of implementing festivals, the author provides recommendations on the most effective ways to organize the event and attract visitors.

Keywords: music festival, social and cultural activity, implementation of the event, problems of organization, Krasnodar region