Междисциплинарные науки
Image management of cultural institutions when carrying out activities on internet sites in online format
Beglaryan K.E. 1
1. Krasnodar state institute of culture
Abstract:
The article is devoted to the problems of image management of a cultural institution operating on the Internet in offline and online format. The article describes the technologies of image management of a cultural institution and identifies the resources necessary to create a positive image of the institution in the Internet space.
Keywords: image, cultural institution, internet space
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