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Социологические науки
Social networks as a tool for increasing audience loyalty
Kankina A.V., Azizyan M.D. 1

1. Krasnodar state institute of culture


The article considers such a tool of marketing communications, as social networks. They are a powerful channel to increase customer loyalty. The article formulates the key ways of interaction with the target audience in social networks, which will help to build long-term relationships with customers.

Keywords: social networks, tool, loyalty, audience.

Сайт работает на RAE Editorial System