Abstract:

The article discusses the features of ethnic tourism. For a successful and wide spread of this type of tourism in the tourist market is necessary to create favorable conditions for customers of these services and provide high-quality tourism product. Specially for this purpose were conducted a marketing research to identify the development of ethnic tourism in the Krasnodar region. A one - day excursion "Ethnic Kuban" was developed to Fadeevo village and to the Anapa town, the main segment of which are pupils.

Keywords: marketing research., excursion, tourist product, ethnic tourism